72 days and 23 stores.

That’s what it took me to find the perfect dress for my Katb el Kitab. It’s ironic that you wait your whole life for that one beautiful night, yet to find what to wear takes a lifetime in and of itself. But, as the age-old Arabic proverb goes: الحاجة أم الاختراع.  Necessity is the mother of invention.

Layalé was created for us women who don’t believe that dressing modestly or conservatively is mutually exclusive with looking beautiful or feeling sexy. Layalé carefully curates on-trend designs from Europe, the United States, and the Middle East, to provide luxury fashion for our most important nights.

We rely on the feedback of our community of elegant and powerful women to ensure that all of our pieces exude class and radiance at honest prices.  No longer are the days of struggling to find the perfect hijab jumpsuit for your Fatiha, or overspending on a gown for your best friend’s Lailat Al Farah - Night of the Wedding, that will not draw the scorn of your Auntie. In are the days of expressing the true and beautiful you – void of any headache along the way.  

In our collective mission of supporting and empowering one another, 5 percent of every purchase made through Layalé will go to the woman’s charity of your choosing. It is noted in the Quran that as we spend on those in need, God shall spend on us; proving that truly only together we can rise. So, we might as well look stunning along the way.

-Jasmin